Senior Website Development
WordPress, WooCommerce and custom builds — fast, accessible, and structured so you can run them without calling a developer every week.
DetailsDirector at Nexsage Available for new projects
I build the site, list the products and run the ads — then make them work together.
I am Usama Shahzad, a senior website developer who also runs the marketplace, paid search and automation side. Most clients hire three specialists for that. Hiring one person who owns the whole path tends to be faster and cheaper.
8+Years building
150+Projects delivered
7Disciplines, one person
Platforms I work in every day
WordPressWooCommerceShopifyAmazon Seller Central
eBayGoogle AdsGA4Google Business ProfileSearch Console
Expertise
Seven things I actually do
Not a list of buzzwords — these are the areas I have shipped real work in, and the ones I will happily be tested on.
Amazon
Seller Central end to end — listings that convert, keyword-led copy, A+ content, and the operational hygiene that keeps your account healthy.
DetailseBay
Store setup, bulk listing, item specifics done properly, and promotions that move stock without wrecking your margin.
DetailsGoogle Ads
Search, Shopping and Performance Max built around profit, with conversion tracking you can actually trust.
DetailsAI Chatbots & Automation
Assistants that qualify enquiries, answer the same twenty questions and book straight into your calendar — with a clear route to a…
DetailsGoogle Business Profile (GMB)
Claim it, fix the categories, fill it in properly and keep it active — usually the highest-return hour in local marketing.
DetailsSEO
Technical fixes, content that answers real demand, and reporting that leads with enquiries rather than rankings.
DetailsAll of it together
The interesting work is where these overlap — a store that is fast, listed properly, advertised profitably and answering enquiries at 11pm.
Talk it through
Selected work
A few projects worth showing
Trade services site rebuilt from the ground up
A page-builder site taking six seconds to load, rebuilt as a lean custom theme. Same content, same design intent, a fraction of the weight — and an owner who can edit it himself.
98Lighthouse
−71%Page weight
2.4×Enquiries
Seller Central catalogue rebuilt around search demand
Titles, bullets and back-end terms rewritten against real keyword data, variations restructured, and A+ content built to answer the objections showing up in reviews.
#3Main keyword
+186%Sessions
+41%Conversion
Ad account fixed by fixing the measurement first
Conversions were being double-counted, so every optimisation had been aimed at the wrong target. Tracking rebuilt, search terms cleaned out, budget moved to what actually converted.
5.6×ROAS
−38%Cost per lead
+214%Conversions
eBay store restructured and bulk-relisted
1,200 listings migrated to a proper store structure with complete item specifics, sensible postage rules, and Promoted Listings set deliberately rather than left on default.
1,200Listings
+92%Impressions
+34%Sell-through
How I work
Straightforward, and you always know where it stands
1
Understand
A call and a look at what you already have. I will tell you if you do not need me, or need less of me than you thought.
2
Scope
A written scope with fixed deliverables, a dated plan and a price. No hourly surprises.
3
Build
You get updates as things land, on a staging link you can click through — not a status email.
4
Hand over
Documentation, a walkthrough recording and post-launch support, so your team can run it without me.
Where to find me
Hire me directly, or through a platform
Some clients prefer the escrow and dispute protection a marketplace gives them. That is completely reasonable — my profiles are below.
Writing
Things I end up explaining on calls
Why most Amazon listings lose before anyone reads them
Relevance decides whether you are shown. Conversion decides whether you stay shown. Most listings fail the first test in the…
Read article
Fix your conversion tracking before you touch a single bid
Optimising against bad data just gets you to the wrong destination faster. Here is the audit I run on every…
Read article
What an AI chatbot should and should not handle
The technology got good quickly. The judgement about where to point it did not. An honest map of both sides.
Read articleWhat are you trying to build?
Send me the detail — the site, the store, the account, whatever state it is in. I will come back with a straight answer on whether I can help and roughly what it would take.