Blogs

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Practical writing on marketplaces, paid search, AI automation and search.

Amazon 31 Aug 2026 2 min read

Relevance decides whether you are shown. Conversion decides whether you stay shown. Most listings fail the first test in the…

Google Ads 20 Aug 2026 2 min read

Optimising against bad data just gets you to the wrong destination faster. Here is the audit I run on every…

AI & Automation 9 Aug 2026 2 min read

The technology got good quickly. The judgement about where to point it did not. An honest map of both sides.

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