Selected projects across development, marketplaces, paid search and automation.
A page-builder site taking six seconds to load, rebuilt as a lean custom theme. Same content, same design intent, a fraction of the weight — and an owner who can edit it himself.
Titles, bullets and back-end terms rewritten against real keyword data, variations restructured, and A+ content built to answer the objections showing up in reviews.
Conversions were being double-counted, so every optimisation had been aimed at the wrong target. Tracking rebuilt, search terms cleaned out, budget moved to what actually converted.
1,200 listings migrated to a proper store structure with complete item specifics, sensible postage rules, and Promoted Listings set deliberately rather than left on default.
Trained on the client's services and availability, connected to their calendar, with explicit handover rules so complaints and complex cases reach a person straight away.
Profile recovered from a former agency, primary category corrected, services and photos completed, and a compliant review flow set up. Category change alone did most of the work.
Tell me where you are now and where you want to be. I will be honest about what is realistic and how long it takes.